Our approach to implementing TV prominence rules

Following our consultation, we received 22 public submissions from a range of stakeholders. You can access these at the bottom of the page. 

On 18 December 2024, we published the consultation outcomes report. The report:

• summarises stakeholder submissions
• updates ACMA views (including the types of devices likely to be within scope of the scheme)
• provides further information on our work program for 2025.

You can access this in the key documents box above. 

Next steps 

To support the commencement and operation of the framework, we will be undertaking a range of activities in 2025. This includes:

• developing standalone guidelines to assist in determining regulated television devices
• developing a compliance and enforcement approach
• considering our broader research and data needs. 

We do not intend to make any legislative instruments for the prominence framework at this time.

Find out about future updates on TV prominence.

From January 2026, all connected TV devices sold in Australia must comply with new TV prominence rules. These are designed to make it easier for Australians to access free-to-air services and apps on their smart TVs and devices.

We have new powers to help bring in and oversee the TV prominence framework. This may involve determining:

• which devices must comply with the minimum prominence requirements
• where on the user interface (the home screen, landing page or similar) the rules must be met
• how TV services will be deemed to have been ‘offered’ for installation on devices.

Our consultation paper outlines our initial views. We would also like to gather evidence about the treatment of apps on smart TVs. 

Your submissions will help us decide how we will use our new powers ahead of the framework's commencement.