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Australia’s TV prominence framework

In July 2024, Australia introduced laws to set up a framework to ensure local TV services are easy for Australian audiences to find on connected TV devices.

The TV prominence framework will apply to devices manufactured and supplied on or after 10 January 2026

We are responsible for some aspects of the TV prominence framework.

Guidelines for manufacturers

We have published guidelines to help manufacturers determine whether a particular device is a regulated television device. The guidelines outline the criteria that we will use to determine whether a device falls under the TV prominence framework, once it comes into effect.

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Devices that need to comply with the TV prominence framework – Guidelines for manufacturers

These guidelines have been informed by submissions to the ACMA’s consultation, and ongoing discussions with key stakeholders.

Project timeline

Date Stage
July 2024 Prominence framework is added to the Broadcasting Services Act 1992.
September to October 2024 Consultation on our proposed approach to implementing Australia’s TV prominence framework. View the consultation, public submissions and outcomes report
March 2025 Guidelines released
April to December 2025 Information gathering from industry, research and public consultation to inform our compliance and enforcement strategy
January 2026 Prominence framework commences
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