FAQs: gambling ads | ACMA

FAQs: gambling ads

Do you think a gambling ad has crossed the line?

Did you know there are rules about when gambling ads can be shown on TV, radio and online, and what they can contain?

These FAQs will help you figure out what’s allowed and how to complain if you think a gambling ad breaches the rules.


Gambling ads on TV, radio and online

FAQs The rules How to make a complaint

Are gambling ads allowed during children’s TV shows?

Commercial free-to-air television:
Gambling ads can’t be shown during G, C and P classified programs broadcast between 6am and 8.30am or 4 pm and 7pm.
They also can’t be shown in programs principally directed to children broadcast between 5am and 8.30pm on commercial television.
However, there is an exemption for news, sports programs and current affairs programs shown at these times.
Pay TV:
A gambling ad on a dedicated children’s channel is likely to breach the rules in the subscription television broadcast codes.

To complain about the placement of gambling ads on TV, you should contact the broadcaster first.

How to do this is set out in the relevant industry code of practice. Get more information about how to make a complaint.

To complain about gambling ads during C and P programs, contact the ACMA.

Are gambling ads and the promotion of odds allowed during live sporting events?

There are restrictions about gambling ads and the promotion of live odds.
These are different depending on whether you are watching an event between 5 am and 8.30 pm or between 8.30 pm and 5 am.
More information is available on the ACMA’s website:

To complain about gambling ads during live sports on TV and radio, you should contact the broadcaster first.

How to do this is set out in the relevant industry code of practice. Get more information about how to make a complaint.

To complain about gambling ads shown in conjunction with a live sporting event streamed online contact the ACMA. The rules come into effect 28 September 2018.

How many gambling ads can be broadcast during a program?

There aren’t any rules about how many gambling ads can be broadcast on radio or TV.
There are hourly limits for advertising in general, on commercial free-to-air TV and SBS, which are set out in their industry codes of practice.

To complain about the amount of ads broadcast, you’ll need to contact the broadcaster first.

How to do this is set out in the relevant industry code of practice. Read more information.

What claims can gambling ads make?

Rules about gambling ads during live sport on TV, radio and online prohibit gambling ads that target children, make exaggerated claims, or promote gambling as a way to get out of financial difficulty.
An advertisement that goes against prevailing community standards about safe or responsible gambling may also breach one of the AANA Codes (Australian Association of National Advertisers).
There are also state and territory rules about gambling advertising.

To complain about gambling ads during live sports on TV or radio, you should contact the broadcaster first.

How to do this is set out in the relevant industry code of practice. Read more information.

To complain about gambling ads shown in conjunction with live sports online, contact the ACMA.

To complain about the content of gambling ads that you think are irresponsible, contact Ad Standards

Consult the relevant office responsible for gaming in your state or territory.

Are ads for interactive gambling services allowed?

Ads about prohibited interactive gambling services—including online casino-style services and online wagering services that accept in-play betting on sports events—are banned on TV, radio and online.

To complain about prohibited interactive gambling ads, contact the ACMA.

Last updated: 16 October 2018