Ads for alcohol, tobacco or therapeutic goods

TV or radio ads about alcohol cannot target children. They also should not be irresponsible in targeting adults.

The alcohol advertising rules are in the:

• Australian Content and Children’s Television Standards 2020
• Commercial TV code of practice
• Subscription TV code of practice
• SBS code of practice
• ABAC Responsible Alcohol Marketing Code.

As a TV broadcaster, you can show alcohol ads on commercial TV and SBS TV between:

• 12 pm and 3 pm on school days
• 8:30 pm and 5 am on any day.

You can show alcohol ads during sports programs on public holidays and weekends starting from 6 pm Friday.

Alcohol ads cannot be broadcast:

• on commercial TV in children's (C) or preschool (P) classified programs at any time
• in the breaks immediately before or after C or P classified programs
• on a dedicated subscription children's channel.

You can broadcast alcohol ads on TV within the total time limits for ads.

See the commercial and SBS TV codes of practice for details.

There are no rules about when alcohol ads can be on radio. 

Check the ABAC Responsible Alcohol Marketing Code. The code has rules about alcohol ads on programs aimed at minors.