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Data quality statement: How broadcasters meet the content standards report

Information about data quality in the TV in Australia: How broadcasters meet the content standards report is summarised in this statement.

 

Purpose

The ACMA uses data quality statements to clearly communicate the main impacts relating to data quality. This helps potential users decide whether the data meets their intended purpose.

These statements:

  • assist in the interpretation of data
  • provide a method for recording strengths and limitations of data consistently across time
  • assist data stewards to communicate the quality of data assets to users
  • determine how applicable the data is when sharing or promoting re-use
  • allow for quality comparisons of data.

Data quality statement

Data asset name TV in Australia: How broadcasters meet the content standards report
Date August 2024
Business data steward ACMA Content Safeguards Branch
Purpose To inform annual compliance results for the broadcast of Australian content by commercial television licensees (CTV licensees).
Description of data asset Data is provided to the ACMA by either television networks on behalf of CTV licensees or the CTV licensees themselves.
Legislation and authority The data is collected in accordance with the Broadcasting Services Act 1992 (BSA) and the Broadcasting Services (Australian Content and Children’s Televisions Standards 2020 (ACCTS).
Scope and coverage

The data supplied enables the ACMA to assess:

  • CTV licensees’ compliance with Australian content (transmission) quotas set out in the BSA
  • first-release Australian program (points) quotas set out in the ACCTS.
Reference period

Annual (reporting for calendar years)

Points quota information (under the ACCTS) was collected for the first time for the 2021 calendar year. BSA transmission quota obligation information (under the BSA) has been collected for more than 10 years.

Frequency and timing Data is collected by 31 March each year for the previous calendar year.
Formats available .xlsx files
Other notes The ACMA uses the data to report on the CTV licensees’ quota compliance information for the relevant calendar year. The data is also used to observe trends across reporting years.

Data quality description

Accuracy

Data provided by CTV licensees is imported into an internal system and is scanned for errors in accordance with agreed business rules. If errors cannot be easily reconciled, they are queried with the relevant licensees to confirm the accuracy of the data provided.

Completeness

All CTV licensees provide annual reports to the ACMA on their compliance with the points and transmission quotas.

Relevance

The data informs the ACMA about CTV licensee compliance and the levels of Australian content broadcast on commercial television. The data is split between metropolitan and regional licensees and is also broken down into content genres and broadcast hours. As well as monitoring compliance with obligations, the data allows for the analysis of the genre levels and trends over time and between CTV licensees at both network and licensee levels.

Timeliness

Data is reported to the ACMA annually in line with the legislative obligations. The ACMA Corporate Plan KPI is to report on the data within 6 months of its receipt.  

Collection

All CTV licensees must report to the ACMA on their compliance with TV content standards by 31 March each year for the preceding calendar year using the 121G and B70 compliance forms for metropolitan licensees or the B69 compliance form for regional licensees. These forms are available on the ACMA website. The data collected includes information such as television network and licensee details, program titles and transmission hours. 

Consistency

The ACMA has documented processes and procedures for the handling, storage and analysis of the data, including confidential information, provided to it by CTV licensees.

Fit-for-purpose

The availability of Australian programs on television contributes to strong and vibrant communities and a shared sense of who we are as Australians by building a common understanding of Australian experiences and stories and enhancing our understanding of the Australian national identity. Relevantly, this data is fit-for-purpose as it informs the ACMA of the CTV licensees annual compliance obligations under the BSA and the ACCTS.

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