ACMA - Annual compliance results 2004

The Australian Content in Advertising Standard (TPS 23) requires that commercial television licensees ensure that Australian produced advertisements occupy at least 80 per cent of the advertising time between 6 am and midnight. The standard allows that the remainder of time (20 per cent) within this period may be occupied by foreign produced advertisements.

All stations complied with the standard in 2004 with the amount of Australian advertising broadcast exceeding the 80 per cent requirement.

Foreign advertising averaged well under the allowable 20 per cent, with Seven broadcasting an average of 8.2 per cent, Nine an average of 8.7 per cent, and Ten an average of 11.5 per cent.

The 2004 compliance results for the metropolitan network stations, including a breakdown of foreign advertising broadcast are published below. The results for the two previous years are also included as a comparison.

Australian advertising broadcast

Seven network station	2002 (per cent)	2003 (per cent)	2004 (per cent)
ATN Sydney	90.3	91.0	90.9
HSV Melbourne	91.9	91.3	91.2
BTQ Brisbane	91.3	91.6	91.3
SAS Adelaide	93.1	93.2	93
TVW Perth	92.8	92.9	92.8
Average	91.7	92	91.8

Nine network station	2002 (per cent)	2003 (per cent)	2004 (per cent)
TCN Sydney	91.1	91.6	91.1
GTV Melbourne	91.4	91.3	91.1
QTQ Brisbane	91.7	91.9	91.6
Average	91.4	91.6	91.3

Ten network station	2002 (per cent)	2003 (per cent)	2004 (per cent)
TEN Sydney	89.2	89.8	87.01
ATV Melbourne	89.6	89.9	86.89
TVQ Brisbane	90.3	89.8	88.49
ADS Adelaide	91.3	92.0	89.88
NEW Perth	90.7	91.6	90.25
Average	90.2	90.6	88.5

Foreign advertising broadcast

Seven network station	2002 (per cent)	2003 (per cent)	2004 (per cent)
ATN Sydney	9.7	9.0	9.1
HSV Melbourne	8.9	8.7	8.8
BTQ Brisbane	8.7	8.4	8.7
SAS Adelaide	6.9	6.8	7
TVW Perth	7.2	7.1	7.2
Average	8.3	8	8.2

Nine network station	2002 (per cent)	2003 (per cent)	2004 (per cent)
TCN Sydney	8.9	8.4	8.9
GTV Melbourne	8.6	8.7	8.9
QTQ Brisbane	8.3	8.1	8.4
Average	8.6	8.4	8.7

Ten network station	2002 (per cent)	2003 (per cent)	2004 (per cent)
TEN Sydney	10.8	10.2	12.99
ATV Melbourne	10.4	10.1	13.11
TVQ Brisbane	9.7	10.2	11.51
ADS Adelaide	8.7	8.0	10.12
NEW Perth	9.3	8.4	9.75
Average	9.8	9.4	11.5

CAD classification information

Advertisements are classified as Australian or foreign by Commercials Advice Pty Ltd (CAD) which is wholly owned by Free TV Australia.1 When Advertising agencies submit advertisements to CAD for classification, they are required also to supply information about compliance with the standard, and that the information is correct.

CAD provides the ABA with information about the numbers of Australian and foreign commercials classified each year. Although the standard only regulates advertisements actually broadcast by commercial licensees, rather than the number of advertisements classified, the ABA uses the information provided by CAD in monitoring trends of the levels of Australian and foreign content in advertising.

CAD classification data

In 2004 foreign advertising represented 3.0 per cent of the total number of all advertisements classified by CAD, compared with 2.9 per cent for the previous year and 2.5 per cent in 2002.

Over the three years there has also been a steady increase in the number of Australian advertisements classified by CAD.

Advertisements classified	2002	2003	2004
Australian	46,846	47,948	52500
Foreign	1356	1592	1809
Exempt	5201	5748	5935
Total	53,403	55,288	60,244
*Australian (% of total)*	*97.5*	*97.1*	97
*Foreign (%of total)*	*2.5*	*2.9*	*3.0*

Australian and foreign produced advertisements by type – 2004

Type of advertisement	Australian produced	Foreign produced
New	14942	774
Revised	14614	402
Tags or minor revisions	21890	610
Billboards	567	19
Charity or public service campaigns	279
Resubmitted (over 2 years old)	208	4
Total	52,500	1,809

1 Formerly Commercial Television Australia (CTVA)