The ACMA

Complaints

Broadcast complaints

Odds and betting ads in live sport broadcasts — the new rules

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New codes of practice have been registered about betting odds promotion and gambling advertising during live sports broadcasts on television and radio.

The registration of the codes means that you can complain to the broadcaster in the first instance if you think the codes have been breached.

To help you understand what is and is not allowed under the new codes, the ACMA has prepared the table below, based on a typical live sporting television broadcast. There are some exemptions to the rules, which are listed after the table.

 

Time period in the live broadcast

Not allowed

Allowed

Rules about gambling representatives

Half an hour before play

Promotion of betting odds by commentators and guests for 30 minutes before play starts

Promotion of betting odds by clearly identified gambling representatives

 

Gambling ads

Representatives of gambling organisations must:

  • be clearly identified
  • not be part, or a guest, of the commentary team.

Representatives must not be at or around the venue, or look as though they are at or around the venue.

First half play

Any promotion of betting odds by any person

 

Gambling ads

Sporting coverage without betting odds or gambling ads

       

Representatives of gambling organisations must:

  • be clearly identified
  • not be part, or a guest, of the commentary team.

Representatives must not be at or around the venue, or look as though they are at or around the venue.

Half-time (scheduled break)

Any promotion of betting odds by any person

Gambling ads

Representatives of gambling organisations must:

  • be clearly identified
  • not be part, or a guest, of the commentary team.

Representatives must not be at or around the venue, or look as though they are at or around the venue.

Second half play

Any promotion of betting odds by any person

 

Gambling ads

 

 

Sporting coverage without betting odds or gambling ads

Representatives of gambling organisations must:

  • be clearly identified
  • not be part, or a guest, of the commentary team.

Representatives must not be at or around the venue, or look as though they are at or around the venue.

Lengthy delay, for example, due to weather or low light. 
(unscheduled break)

Any promotion of betting odds by any person

Gambling ads

Representatives of gambling organisations must:

  • be clearly identified
  • not be part, or a guest, of the commentary team.

Representatives must not be at or around the venue, or look as though they are at or around the venue.

Half an hour after play

Promotion of betting odds by commentators and guests for 30 minutes after play finishes

Promotion of betting odds by clearly identified gambling representatives

 

Gambling ads

Representatives of gambling organisations must:

  • be clearly identified
  • not be part, or a guest, of the commentary team.

Representatives must not be at or around the venue, or look as though they are at or around the venue.

 

Exemptions

The codes provide a variety of exemptions:

  • live broadcasts of horse, harness or greyhound racing
  • accidental and incidental references to gambling, for example, in-ground signage or players’ uniforms
  • advertisements or promotions for government lotteries, lotto, keno or contests
  • advertisements or promotions relating to entertainment or dining facilities where betting or gambling takes place, (so long as the content does not draw attention to the gambling or betting)
  • limited exemption for sporting events of extended duration, for example, tennis and golf tournaments, test cricket and multi-sport events 
  • gambling advertisements or promotions in a live sporting broadcast originating outside Australia where:
    • the licensee has not inserted the advertisement or promotion
    • the licensee receives no consideration for the advertisement or consideration
    • it is not practicable for the licensee to remove the advertisement or promotion.

Also, the codes do not apply to subscription broadcast television and subscription narrowcast television services that are:

  • delivered on a pay-per-view basis
  • an active choice by the viewer associated with a live sporting event, for example, an alternative commentary
  • provided exclusively to commercial premises licensed to serve alcohol, and not available for private or domestic use.

Last updated: 02 August 2013

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