The Australian Communications and Media Authority has released a Consolidated report concerning its Contemporary community safeguards inquiry. The inquiry was established to explore matters that should be addressed in contemporary broadcasting codes of practice.
The Consolidated report provides a high-level overview of information gathered by the inquiry and an indication of the directions emerging from the process. In the course of the inquiry, the ACMA held a series of public Citizen conversations, received more than 50 written submissions and 500 social media comments.
‘Input to the inquiry suggested a high level of consensus about the matters that are of real concern to the community. It signalled significant scope for fewer, simpler and more effective ways to provide safeguards for broadcasting content,’ said ACMA Chairman, Chris Chapman.
New ACMA economic and community research supporting the inquiry has also been released. The economic research sought information from industry participants on key costs of current broadcasting codes. The community research sought citizen views on a range of matters including:
> the usefulness of classification and time zones in protecting children from inappropriate program content
> the importance of accuracy in news and current affairs content
> the acceptability of integrated advertising (like product placement) in different program genres (drama, reality television and news or current affairs).
Although the inquiry was originally expected to culminate in specific guidelines for future codes of practice reviews, the ACMA, having reflected on the broader policy environment with respect to broadcasting regulation, has decided to defer further work on the inquiry. The evidence captured in the Consolidated report can inform broader conversations now underway about the future of broadcasting regulation in Australia as well as the industry code reviews due to be undertaken.
The Contemporary community safeguards inquiry: Consolidated report, as well as the economic and community research, are available on the ACMA website.
For more information or to arrange an interview, please contact: Emma Rossi, Media Manager, (02) 9334 7719 and 0434 652 063 or firstname.lastname@example.org
Media release 11/2014 - 5 March